The Souled Store

Marvel Collection Launch

Brand awareness · 28 Jul 2026 — 27 Aug 2026 · Active

Spend

₹4.18L

of ₹5.00L budget

ROAS

2.9x

Revenue ÷ spend

Conversions

7,819

₹54 per conversion

CTR

1.80%

72.40L impressions

Budget pace₹4,18,500 of ₹5,00,000

Performance

29 Jul — 27 Aug—

29 Jul12 Aug27 Aug

Platform	Share	Spend	Conversions	ROAS
Zomato	38%	₹1.60L	2,987	3.0x
GPay	30%	₹1.24L	2,311	2.8x
Truecaller	32%	₹1.35L	2,521	2.7x

28 Jul · 10:04
Campaign created
The Souled Store · Brand awareness
28 Jul · 11:37
Creatives uploaded
6 assets across 3 platforms
28 Jul · 16:20
Approved by review
All placements cleared brand-safety checks
18 Aug · 08:00
Went live
Budget of ₹5,00,000 committed
22 Aug · 14:12
Auto-optimisation applied
Shifted 12% of budget toward best-performing placement
26 Aug · 07:30
Pacing on track
84% of budget spent