BOBAds

Mamaearth

Onion Range Awareness

Site traffic · 16 Aug 2026 — 15 Sep 2026 · Active

Duplicate

Headline metrics

Spend

₹96.4K

of ₹1.80L budget

ROAS

4.1x

Revenue ÷ spend

Conversions

1,928

₹50 per conversion

CTR

1.60%

24.10L impressions

Budget pace₹96,400 of ₹1,80,000

Performance

29 Jul — 27 Aug—
29 Jul12 Aug27 Aug

Platform breakdown

PlatformShareSpendROAS
PhonePe45%₹43.6K4.5x
GPay29%₹27.6K3.9x
Truecaller26%₹25.2K5.1x

Activity

  1. Campaign created

    Mamaearth · Site traffic

  2. Creatives uploaded

    6 assets across 3 platforms

  3. Approved by review

    All placements cleared brand-safety checks

  4. Went live

    Budget of ₹1,80,000 committed

  5. Auto-optimisation applied

    Shifted 12% of budget toward best-performing placement

  6. Pacing on track

    54% of budget spent