boAt

Airdopes Festive Push

Conversions · 11 Aug 202610 Sep 2026 · Paused

Duplicate

Headline metrics

Spend

₹1.98L

of ₹2.75L budget

ROAS

2.2x

Revenue ÷ spend

Conversions

3,564

₹56 per conversion

CTR

1.80%

39.60L impressions

Budget pace₹1,98,200 of ₹2,75,000

Performance

29 Jul — 27 Aug
29 Jul12 Aug27 Aug

Platform breakdown

PlatformShareSpendROAS
Swiggy24%₹46.6K2.6x
Zepto24%₹47.1K2.2x
GPay28%₹56.1K2.3x
PhonePe24%₹48.3K1.9x

Activity

  1. Campaign created

    boAt · Conversions

  2. Creatives uploaded

    8 assets across 4 platforms

  3. Approved by review

    All placements cleared brand-safety checks

  4. Went live

    Budget of ₹2,75,000 committed

  5. Auto-optimisation applied

    Shifted 12% of budget toward best-performing placement

  6. Campaign paused

    Paused manually by Sanjay Srikar