boAt
Airdopes Festive Push
Conversions · 11 Aug 2026 — 10 Sep 2026 · Paused
Headline metrics
Spend
₹1.98L
of ₹2.75L budget
ROAS
2.2x
Revenue ÷ spend
Conversions
3,564
₹56 per conversion
CTR
1.80%
39.60L impressions
Budget pace₹1,98,200 of ₹2,75,000
Performance
29 Jul — 27 Aug—
29 Jul12 Aug27 Aug
Platform breakdown
| Platform | Share | Spend | ROAS | |
|---|---|---|---|---|
| Swiggy | 24% | ₹46.6K | 838 | 2.6x |
| Zepto | 24% | ₹47.1K | 848 | 2.2x |
| GPay | 28% | ₹56.1K | 1,010 | 2.3x |
| PhonePe | 24% | ₹48.3K | 869 | 1.9x |
Activity
Campaign created
boAt · Conversions
Creatives uploaded
8 assets across 4 platforms
Approved by review
All placements cleared brand-safety checks
Went live
Budget of ₹2,75,000 committed
Auto-optimisation applied
Shifted 12% of budget toward best-performing placement
Campaign paused
Paused manually by Sanjay Srikar